|Book cover from McSweeney's|
Aug 27, 2012 | Chris Hedges
“A Hologram for the King”
A book by Dave Eggers
Published by McSweeney’s
Dave Eggers’ gem of a book, “A Hologram for the King,” is a parable about the decadence, fragility and heartlessness of late, decayed corporate capitalism. It is about the small, largely colorless men and women who serve as managers in our suicidal outsourcing of manufacturing jobs and the methodical breaking of labor unions. It is about the lie of globalization, a lie that impoverishes us all to increase corporate profits.
“A Hologram for the King” tells the story of Alan, a lackluster 54-year-old consultant who is desperately trying to snag one final big contract in Saudi Arabia for Reliant, a corporation that is “the largest I.T. supplier in the world,” to save himself from financial ruin. Alan has come to realize that managers like him who made outsourcing possible will be discarded as human refuse now that the process is complete, left to wander like ghosts—or holograms—among the ruins. And Eggers’ novel is a subtle, deft and poignant look at the horrendous toll this corporate process takes on self-esteem, on family, on health, on community and finally on the nation itself. It does so, like parables from Greek tragedy or George Orwell, by finding the perfect story to make a point that is universal.
Eggers, who showcased his talent as a writer of nonfiction in “Zeitoun” about Hurricane Katrina, combines fiction and reporting to create a small masterpiece. The book works because of its authenticity, its close attention to detail and Eggers’ respect for fact. I spent many months as a correspondent in Saudi Arabia where the novel is set. Eggers captures in tight, bullet-like prose the utter decadence, hypocrisy and corruption of the kingdom, as well as its bleak landscape, suffocating heat and soulless glass and concrete office buildings. He is keenly aware that the outward religiosity and piety mask a moral and physical rot that fits seamlessly into the world of globalized capitalism.
|Comment: I've added vernacular to the analects based on some of its descriptions to the endemic nature of people and the nonscientific classification associating Prakrit origins in idiomatical styles where so-called "standards," become a mirage as noted in Chris's book review. In the sense of origin in association to the vernal equinox, it could easily be argued this is a formal priming of greed within the language itself.|