Nov 7, 2012 | Tom Philpott
"Come at the king, you best not miss," the character Omar famously observed on The Wire. Does the law of the streets apply to the politics of food? Writing in the The New York Times Magazine last month, Michael Pollan laid down the gauntlet on Prop. 37, the California ballot initiative that would have required labeling of genetically modified foods. "One of the more interesting things we will learn on Nov. 6 is whether or not there is a 'food movement' in America worthy of the name - that is, an organized force in our politics capable of demanding change in the food system," he wrote.
Pollan ended his essay by suggesting that passage of Prop. 37 would be a sure way to convince President Obama of the importance of food-system reform.
Over the last four years I've had occasion to speak to several people who have personally lobbied the president on various food issues, including G.M. labeling, and from what I can gather, Obama's attitude toward the food movement has always been: What movement? I don't see it. Show me. On Nov. 6, the voters of California will have the opportunity to do just that.And make no mistake, Prop. 37 was the food-system equivalent to a lunge at the king. No fewer than two massive sectors of the established food economy saw it as a threat: the GMO seed/agrichemical industry, led by giant companies Monsanto, DuPont, Dow, and Bayer; and the food-processing/junk-food industries who transform GMO crops into profitable products, led by Kraft, Nestle, Coca-Cola, and their ilk. Collectively, these companies represent billions in annual profits; and they perceived a material threat to their bottom lines in the labeling requirement, as evidenced by the gusher of cash they poured into defeating it (more on that below).
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