It Started with Vermont's Historic GMO Labeling Bill…
Starbucks has an image of being a socially responsible, environmentally friendly company. In 2013, 95 percent of their coffee was ethically sourced, and their goal is to reach 100 percent by 2015.1
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Other goals include reducing water consumption by 25 percent in their company-operated stores by 20152 and mobilizing their employees and customers to contribute 1 million hours of community service per year.3
They even removed all the high fructose corn syrup and artificial trans fats, flavors, and dyes from their entire menu… so the news that this forward-thinking company might be supporting Monsanto, the world leader in genetically modified (GM) crops and seeds, in their bid to block a GMO labeling bill in Vermont might seem strange.
Is Starbucks really in cahoots with Monsanto? Are they really trying to keep you in the dark about what kinds of genetically modified ingredients are in your food and beverages? Absolutely, albeit by proxy.
On April 16, 2014, the Vermont Senate passed the first no-strings-attached GMO labeling bill (H.112) by an overwhelming margin—28-2. The bill sailed through a House/Senate conference committee and was approved by the House of Representatives on April 23.Read more..
On May 8, Governor Peter Shumlin signed the historic bill into law, which will require any genetically modified food sold in Vermont to be labeled by July 1, 2016.4 Foods containing GM ingredients would also not be allowed to be labeled "natural."
Though the bill was passed in Vermont, it has wide-reaching implications for GMOs in the US. As noted by Ronnie Cummins in the Huffington Post:5
"Strictly speaking, Vermont's H.112 applies only to Vermont. But it will have the same impact on the marketplace as a federal law.
Because national food and beverage companies and supermarkets will not likely risk the ire of their customers by admitting that many of the foods and brands they are selling in Vermont are genetically engineered, and deceptively labeled as 'natural' or 'all natural' while simultaneously trying to conceal this fact in the other 49 states and North American markets.
As a seed executive for Monsanto admitted 20 years ago, 'If you put a label on genetically engineered food you might as well put a skull and crossbones on it.'"