|© Natural Society|
Are you or your family eating them?
A favorite meal among children of all ages, cereal has become a primary focus for food producers to push on children through sly marketing and advertising. Unfortunately, Tucan Sam and Tony the Tiger don’t represent anything that children should be eating. In fact, a new report has found that many popular cereals contain alarming amounts of sugar – even as much as 8 or even 10 teaspoons. Worse, the amount of sugar used has often increased over the past 2 years, despite promises from food makers to reduce sugar content.
(The report covers cereals in the UK, but the same or similar cereals can be found in the US under similar names.)
According to research by the campaign group Action On Sugar, 14 out of 50 cereals were full of at least a third sugar – 33.3g per 100g, or eight teaspoons in each serving. Action On Sugar nutritionist Kawther Hashem said: “You wouldn’t give your child chocolate biscuits for breakfast, yet certain manufacturers are effectively doing that for us.”
Among the worst offenders was Aldi’s Harvest Mrm Choco Rice, where a single bowl contained 39g sugar/100g – almost half of the 25g maximum daily intake of free sugars for adults in the UK.
The highest sugar cereals include:
- Aldi’s Harvest Morn Choco Rice with 39g/100g. (An 18% increase since 2012)
- Kellogg’s Frosties with 37g/100g. (Same as 2012)
- Sainsbury’s Honey Nut Corn Flakes with 36.3g/100g. (An 8% increase since 2012)
- Kellogg’s Crunchy Nut with 35g/100g. (Same since 2012)